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Bounce Rate is the term used by Google to indicate visitors that leave your site without visiting any other pages than the main landing page. The exact definition, as given by Google is:
"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert."
Like with everything related to Google, precisely how the Big G uses bounce rate as a factor for rating your site is unknown. But it is generally assumed that the higher the bounce rate, the lower the page-rank (or the lower the quality-score if you are using AdWords to drive traffic to your site).
One of the best methods to reducing bounce rate is to use a video 'click bait'. Here's how:
Search YouTube for videos that are related to the site for which you are trying to decrease the bounce rate. Find a video that has a good, interesting 'thumbnail', meaning the image that is shown when the video is not playing.
Go to that video and make sure it doesn't have any competitor information... in other words, don't put videos on your site that have links to your competitor's site.
Grab the 'embed' code, and build that into a separate page within your site... OTHER than the landing page you are trying to improve.
Take a screenshot of the page, once the video is embedded, without the video playing. Use GIMP, Photoshop, or some other image editing software to crop your screenshot so that you only have the YouTube embedded player showing. Save that image, and put that IMAGE on the page you are trying to improve. Hyperlink the image so that it takes a visitor to the page that has the actual video on it.
This plays on two important facts:
1. Visitors LOVE video.
2. Visitors are used to having to click on the embedded video player to get the video to play.
By doing this, you can 'trick' the visitor by having them click on an image that they THINK is the embedded video player. It takes them to a different page on your site. It still gives them the video they wanted to see, but it will make your bounce rate for the landing page drop like a stone.
"Bounce rate is the percentage of single-page visits or visits in which the person left your site from the entrance (landing) page. Use this metric to measure visit quality - a high bounce rate generally indicates that site entrance pages aren't relevant to your visitors. The more compelling your landing pages, the more visitors will stay on your site and convert."
Like with everything related to Google, precisely how the Big G uses bounce rate as a factor for rating your site is unknown. But it is generally assumed that the higher the bounce rate, the lower the page-rank (or the lower the quality-score if you are using AdWords to drive traffic to your site).
One of the best methods to reducing bounce rate is to use a video 'click bait'. Here's how:
Search YouTube for videos that are related to the site for which you are trying to decrease the bounce rate. Find a video that has a good, interesting 'thumbnail', meaning the image that is shown when the video is not playing.
Go to that video and make sure it doesn't have any competitor information... in other words, don't put videos on your site that have links to your competitor's site.
Grab the 'embed' code, and build that into a separate page within your site... OTHER than the landing page you are trying to improve.
Take a screenshot of the page, once the video is embedded, without the video playing. Use GIMP, Photoshop, or some other image editing software to crop your screenshot so that you only have the YouTube embedded player showing. Save that image, and put that IMAGE on the page you are trying to improve. Hyperlink the image so that it takes a visitor to the page that has the actual video on it.
This plays on two important facts:
1. Visitors LOVE video.
2. Visitors are used to having to click on the embedded video player to get the video to play.
By doing this, you can 'trick' the visitor by having them click on an image that they THINK is the embedded video player. It takes them to a different page on your site. It still gives them the video they wanted to see, but it will make your bounce rate for the landing page drop like a stone.
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